You’ve Got The Vision, Let Me Help You Execute
Your company has developed a product that provides improved clinical outcomes, shorter procedural time, or maybe, even better, both!
Your company has made it this far -- through the multiple R&D iterations, the voice of customer feedback, the clinical science development, the regulatory submissions.
You’ve figured out how to consistently build the product. You are at or near FDA approval.
This is a launch you must get right. And you can absolutely get it right. I can help.
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I know this feeling and the immense responsibility, as I’ve been in your position. I can help you drive a wildly successful commercialization, bringing much needed value to physicians and the patients they serve.
IT'S A MAJOR ACCOMPLISHMENT TO GET THIS FAR.
NOW THE FUN PART STARTS.
What we do
Our focus is on pre-commercial and early-stage commercial medical devices. We help sales leaders with commercial readiness in areas such as:
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Distribution strategy
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Evaluation of direct versus distributor options
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Strategic partner identification
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Deal design and implementation
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Sales team administration
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Sales organization design
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Territory design
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Sales compensation design
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Creation of field business processes (credentialing, returns, trunk stock)
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Development of scalable Customer Service / Installation/ Field Service processes
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Expense policy
Sales analysis and reporting
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Creation of Key Performance Indicators
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Key data identification and frequency of reporting
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Leveraging Salesforce/ CRM
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Commercial Launch Planning
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Segmentation and targeting
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Key Opinion Leader identification and development
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Positioning
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Messaging, presence at scientific sessions
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Pricing and Contracting
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Establishing optimal pricing strategy and price floors
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Creation of sales contract templates, from evaluation to long-term deal
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Development of IDN and GPO strategy
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VAC content development
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Navigating the hospital capital landscape
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Building a collaborative culture with other business functions
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Messaging alignment with Marketing
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LMR and FMR strategic planning
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Understanding reimbursement implications
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FOUNDER OF ASCENDENT DEVICE STRATEGIES
FOUNDER
Kevin Mathews is the principal of Ascendant Device Strategies. He has spent his entire career in commercial roles in the medical device space, spanning a wide variety of devices that diagnose and treat patients in multiple medical subspecialities.
Most recently, Kevin was at Acutus Medical, a manufacturer of electrophysiology mapping and ablation products, where he ran global sales, including managing direct teams in the US and western Europe and managing a channel partner for central Europe, Africa, Southeast Asia, Japan, Australia, and South America.
